Huckabee's Likability

Here is a short article worth noting:

http://blogs.forbes.com/trailwatch/2008/01...

Whether one agrees or disagrees with his values and positions, he comes across as the type of person that many of us would not mind having as a neighbor.

You would probably be surprised at the number of people who are not partisan when they choose who to vote for. Many of these individuals do not make strong ideological distinctions between liberals and conservatives. They are drawn to the candidate of their choice in the same way many of you would order a meal at a restaurant: according to personal impressions rather than criteria.

The voting block described above is one of the reasons that two candidates with same exact values and principles may not do nearly as well as one another against an identical opponent. Even though likability really has nothing to do with qualifications, it still has a very powerful influence on the voting choices that people make.

Huckabee will benefit from this.